Remind Yourself of WHY and WHAT

We’re seven weeks into 2025, and February is where things start to wobble. The energy of January fades, motivation dips, and if you’re not careful, those big plans you set at the start of the year start slipping away. That’s why this check-in is so important—because the version of you at the end of the year is shaped by what you do now.

A big theme this week is prioritization. You can’t do everything at once, and if you try, you’ll just burn out. Instead, it’s about understanding what truly matters to you and focusing on that. Goals don’t need to be huge, but they do need to be clear. Who do you want to be in 48 weeks? What progress do you want to see? If you’re not actively working towards something, it’s easy to drift—and that’s where frustration kicks in.

Another key point: confidence is built, not given. It’s about doing what you say you will. Keeping promises to yourself, no matter how small, is what fuels long-term change. Whether that’s sticking to your training, nailing your nutrition, or just showing up for yourself daily, every small win adds up. It’s not just about weight loss or fitness numbers—it’s about becoming stronger, more capable, and proving to yourself that you can do hard things.

Speaking of hard things, we’ve got this week’s Adventure Readiness Challenge: the infamous “Bring Sally Up” push-up challenge. It’s brutal, but it’s all about proving you can push through. Last week, we tackled cold water immersion, which reminded us how powerful it is to step outside our comfort zones. These challenges aren’t just for fun (though they are fun in a weird, painful way)—they're about training resilience, both physically and mentally.

So, here’s your homework. Jump into the group chat and share one adventure goal for this year. Not a vague “I want to be fitter” goal, but something real. Something that excites you. And once you’ve got that? Start breaking it down. What’s one thing you can do this month to get closer to it? This is how we make progress—step by step, month by month.

This is the year we follow through. No more setting goals in January and letting them fade. We make progress. We do the thing. And we get after it.